You name it, I'll create content about it.
One thing I am truly passionate about is helping companies to transform big ideas into practical reality.
For me, marketing is a form of expression. It’s a way to exercise my creativity through my client’s goals while finding unique solutions to challenging problems.
In my role with The Matchmaking Company (the parent company for Executive Matchmakers, Love Life Academy, and The Setup), I use digital marketing strategies to boost our SEO and drive traffic to company websites. For example, utilizing trending Keywords within blog posts has proven to be effective as my blog posts continue to hold the highest page views on our websites and have ultimately increased session duration by 20 percent.
Thanks to my years of experience working with companies like Content Ninja, LLC. The Setup, Executive Matchmakers, Love Life Academy, and The Matchmaking Company, I feel very confident in my written, oral, and interpersonal communications skills. As a copywriter, I combined creativity with marketing analytics to create split-tested emails to potential customers. My team knows they can always count on me to produce detail-oriented and quality content in a timely manner.
Some highlights from my work with Content Ninja, LLC:
At the University of Tulsa, I worked as the Social Media Manager for the university's weekly News broadcast. There, I developed and managed the show’s social media platforms (Instagram and Facebook), significantly expanding audience engagement and following by 200 percent on Instagram within the first two weeks. My social media marketing plan transformed our news program from a nearly obsolete online video program to one of the most-consumed news outlets on campus.
I also have experience creating YouTube content for matchmaking brands, Love Life Academy and Executive Matchmakers. I conducted by weekly interviews with matchmakers to get their expert opinions on trending topics, dating trends, and core relationship advice.
Each week, I collaborate with the matchmakers to decide each week's topic with a focus on expanding our brand awareness.
My formal education includes a Bachelor of Arts in Communications from the University of Tulsa.
I also hold a Double Minor in Art History and Spanish.
I am blessed to have been born into a family that loved to travel. From Tanzania to Brazil, my parents have taken my four step-siblings and me all around the world for as long as I can remember. I am so grateful to have experienced several historically rich cultures across the globe. I credit my family for giving me an insatiable curiosity to adventure the world.
In 2016, I decided it was time to go abroad alone. So, before my junior year of college, I went off to Florence to spend the summer studying Renaissance Art and Architecture. Quickly seduced by the warm Tuscan culture, I found myself imagining a life spent forever there. Although those two months eventually came to an end, I traveled home knowing that one day I would return for good.
That day two years later. In August of 2018, I packed my bags and moved everything I owned to a small apartment in Madrid, Spain. I would go on to live there for two years. For work, I taught English and Art to Kindergarten through Fourth Grade children and conducted private tutoring lessons on the side. My time in Madrid was undoubtedly one of the best experiences of my life. Thanks to that incredible experience, I was able to improve my fluency in Spanish, meet an amazing and culturally diverse group of friends, and immerse myself in the enchanting culture, history, and lifestyle of Spain.
I actively prioritize volunteering my time to support my community. At Kendall Whittier Elementary school, I organized the funding and implementation of an after-school bicycling program that empowers children from minority and low-income families to learn and enjoy new skills and responsibilities in a safe environment.
At Tulsa Global Alliance, I helped facilitate the immigration of international students and families within the city.
As Gallery Assistant at Living Arts of Tulsa, among other duties, I worked directly with artists, poets, and other creative leaders within the local Mexican and Latino community to organize, plan, and host the annual Día de los Muertos festival.